Hero Honda is ICC global partner

After Hero Honda made its presence felt at the ICC in England (ICC World Twenty20 2009), South Africa (ICC Champions Trophy 2009) and New Zealand (ICC U19 Cricket World Cup 2010), the two-wheeler major has moved a step ahead to sign a three-year deal with ICC for all the upcoming events in the next three years.

Notably, this deal with the international cricket body will not only mark Hero Honda's contribution to the sports industry a step ahead but will also put Hero Honda along with existing global partners Reliance Mobile, LG Electronics and Pepsi and will include world-class ICC events such as the ICC Cricket World Cup 2011, the ICC World Twenty20 2010 and 2012, the ICC U19 Cricket World Cup 2012 and the ICC World Cricket League Division 1 2010.

ICC Chief Executive Haroon Lorgat shared that Hero Honda has already been a great supporter of cricket for many years.

Moreover Lorgat also marked that this deal is a great one for the game in the long-run. Pawan Munjal, Managing Director and CEO, Hero Honda Motors Ltd said that the company is very excited to take forward its two-decade long cricket association.

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