ICC will let Calypso going
Having learned a bitter lesson in the 2007 ODI World Cup when the West Indian fans largely ignored the cricket carnival, the ICC now wants the Caribbean flavour out in full force for the upcoming World Twenty20 Championship.
The magic mantra devised by the world governing council for the game to attract the Calypso-loving cricket fans is to price the tickets at a reasonable level and allow the people to come in and watch the match with their musical instruments and other paraphernalia.
Party stands would offer a traditional area to watch the game, Caribbean style, while fans are also being encouraged to come dressed up carnival-style as part of the "Bring It" campaign.
"We want fans to bring it. Bring their voices, their loudest noisemakers and their most outrageous costumes and face paints to the ground and enjoy the atmosphere of the world-famous party stand," ICC's chief executive Haroon Lorgat said.
"A reasonable ticket pricing and a short, sharp tournament played over 17 days should make this a fantastic Caribbean cricket party," he said confidently.
"We have worked with the WICB (West Indies Cricket Board) and local stakeholder groups to ensure that families can enjoy the atmosphere in the stadia in true Caribbean style and play their part in making the event a truly memorable competition played in Great Spirit," Lorgat said in the newsletter.
"We want to bring the supporters as close to the teams and action as possible during the ICC World Twenty20 2010. For the first time at an ICC event, we are going to provide fans with the chance to have their good-luck messages displayed in the dressing-rooms," the ICC chief executive said.
A double-header, featuring Sri Lanka and New Zealand as well as hosts West Indies taking on qualifiers Ireland, will set the tournament off and running in Guyana on April 30 with the final taking place in Barbados on May 16.
The magic mantra devised by the world governing council for the game to attract the Calypso-loving cricket fans is to price the tickets at a reasonable level and allow the people to come in and watch the match with their musical instruments and other paraphernalia.
Party stands would offer a traditional area to watch the game, Caribbean style, while fans are also being encouraged to come dressed up carnival-style as part of the "Bring It" campaign.
"We want fans to bring it. Bring their voices, their loudest noisemakers and their most outrageous costumes and face paints to the ground and enjoy the atmosphere of the world-famous party stand," ICC's chief executive Haroon Lorgat said.
"A reasonable ticket pricing and a short, sharp tournament played over 17 days should make this a fantastic Caribbean cricket party," he said confidently.
"We have worked with the WICB (West Indies Cricket Board) and local stakeholder groups to ensure that families can enjoy the atmosphere in the stadia in true Caribbean style and play their part in making the event a truly memorable competition played in Great Spirit," Lorgat said in the newsletter.
"We want to bring the supporters as close to the teams and action as possible during the ICC World Twenty20 2010. For the first time at an ICC event, we are going to provide fans with the chance to have their good-luck messages displayed in the dressing-rooms," the ICC chief executive said.
A double-header, featuring Sri Lanka and New Zealand as well as hosts West Indies taking on qualifiers Ireland, will set the tournament off and running in Guyana on April 30 with the final taking place in Barbados on May 16.
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